We build the

science

of human

identity

into practical tools

From 7 years research and development, the worlds first cultural identify and demographic analytics platform.

Turning data into direction - Clarity that moves your organisations growth

We combine a scientific approach and innovative methodologies with practical applications to create insights that create clarity and drive growth.
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A more accurate and engaging way to measure

How we model and analyse workforce cultural identity and demographics

Data

Access the world's largest dataset of cultural and demographic attributes, to capture rich insights beyond surface-level and exclusive metrics.

Insights

Inclusive datasets creates an enlightening cultural experience. People feel not only included but enriched in their understand of who we are. In under 4 minutes.

Action

Translate insights into practical steps that build inclusion, strengthen culture, and deliver results. Utilise our advisory and learning and development workshops for continuous improvement.

How we model and analyse workforce demographics?

We combine innovative methodologies with practical applications to create insights that matter.

  • Variety: The absence of homogeneity
  • Disparity: The dissimilarity of the components
  • Balance: Looks at the distribution across a team
  • Mutuality: The level of community representation ​
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Capture what others miss

Moves beyond surface-level metrics designed to reveal the true complexity of human identity. And establish foundational benchmarks.
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Comprehensive cultural & demographic analysis

We capture both cultural and demographic diversity and the countless ways they intersect with organisational sentiment. Our streamlined short survey is built on four cultural pillars.

These cultural dimensions intersect with three additional pillars: demographics, sentiment, and community representation. This creates a complete picture of your people's unique identities and lived experiences—essential for thriving in today’s cultural environment.​

Countries
Global geographic origins and connections.
Cultures
Nearly 10,000 distinct cultural identities.
Languages
9,200+ languages including ancestry and multilingual profiles.
Beliefs
7,000+ secular and non-secular beliefs across denominations.

These cultural dimensions intersect with three additional pillars:

This creates a complete picture of your people's unique identities and lived experiences—essential for thriving in today’s cultural environment.​

Demographics
Wide spectrum of personal attributes.
Sentiment
Lived experience, attitudes, feedback.
Representation
To the community that you serve.

After seeing the Atlas platform at an event, I could instantly see how we could gain the data I knew we were missing.

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Jackie Shann
People and Culture Generalist